Could control pants give you back pain? Experts fear 'body sculpting' undies could cause long-term damage
Bridget Jones swore by them; pop temptress Kylie Minogue recently paid special tribute to them.
Now, thanks to style makeover gurus Trinny and Susannah, and more recently Gok Wan, millions of British women have also discovered the joys of control pants.
At Marks & Spencer alone, a million items of Magicwear - as its control range is known - are sold every year.
Bridget Jones swore by them, but experts believe 'miracle cure' underwear could be bad for women
It's one of the company's biggest sellers, a spokesperson confirmed.
But some experts now believe that 'miracle cure' support underwear could be bad for women.
This is because pot bellies and 'muffin tops' - where a woman's stomach spills over her waistband - are often the result of weak abdominal muscles, which are linked to back problems, incontinence and even prolapse of the womb.
Furthermore, by hiding behind their control pants, women aren't tackling an even more serious problem: their excessive weight, which puts them at higher risk of Type 2 diabetes, heart disease and some cancers.
As Neville Rigby, director of public policy at the International Obesity Taskforce, explains: 'We are sleepwalking towards an epidemic of obesity and all the health complications that go with it.
'While I sympathise with anyone who wants to improve their shape by wearing these control undergarments, it is not going to solve the real problem - their weight. This is easier to tackle at the outset, rather than kidding yourself and ending up obese.'
The problem is that while Trinny and Susannah might choose to use control pants to look good on the red carpet, they do not need them in everyday life because they are already honed and toned.
Trinny has been doing Pilates for years. And, unlike many of the women on their show, neither woman is overweight.
British women are now the fattest in Europe, with 23 per cent officially classed as obese.
Expanding market
Obese women are 60 per cent more likely to die of breast cancer and twice as likely to die from cancer of the womb or gullet than their slimmer counterparts.
In addition, nearly 35 per cent of British women are overweight, meaning they are storing up health problems for the future.
As women's waists and behinds have spread, the market for underwear to hold everything in has also expanded.
The women of this nation have been lulled into being 'proud' of their obese bodies by a growing army of (thin) fashion gurus brandishing control knickers in increasingly enormous sizes. (Gok, as well as Trinny and Susannah, has control under-wear ranges.)
At Marks & Spencer, which has 16 styles and colours of control wear, from waist cinchers to thigh slimmers and all-over body control, the most popular is the plain trouser knicker (£14).
'There are no seams and it's very comfortable, so a lot of people wear it every day,' said a spokesperson.
But physiotherapist Maxine Rodriguez says: 'Wearing them every day is the problem. Our bodies have a natural "corset" of muscles stretching from the back to the abdominal area. This area is what personal trainers like to call "the core".'
Good muscle tone in this area pulls in and supports the tummy - poor tone leads to an unsightly 'muffin' bulge.
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